By  on March 2, 2010

LONDON — MAC Cosmetics believes in pouting to make a point. That’s why the Estée Lauder Cos. Inc.-owned brand and its celebrity spokeswomen, Lady Gaga and Cyndi Lauper, held a launch event here Monday for its latest Viva Glam lipsticks. They are sold to help the MAC AIDS Fund.

“Seventy-two percent of sexually active women in the United Kingdom have never been tested for HIV,” the ever-flamboyantly attired Lady Gaga told discussion moderator Sharon Osbourne, who put questions to the pop stars. The queries were culled from thousands sent by their fans via Twitter and Facebook. (The event also was streamed online.)

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