PARIS — Lancôme will collaborate with Caroline de Maigret, the L’Oréal-owned brand said Monday.
The French model-turned-music-producer is set to work with the company on a multi stepped project. In September, the brand will travel with her while she is on tour for her book, titled “How to Be Parisian Wherever You Are: Love, Style and Bad Habits.”
Then next year, Lancôme and de Maigret will create and develop a makeup collection together.
“Our relationship with Caroline de Maigret inaugurates a new way of working with women who inspire us, by placing them at the center of our activity,” said Françoise Lehmann, general manager of Lancôme International.