By  on April 25, 2014

PARIS — Lancôme has delved deeper into fashion, asking three Paris-based designers to each create a couture makeup bag.

For the project entitled Nouvelle Vague by Lancôme, due out in mid-June, Simon Porte Jacquemus, Alexandre Vauthier and Yiqing Yin crafted such cases for a trio of the L’Oréal-owned label’s key products — L’Absolu Rouge lipstick, Hypnôse Star mascara and Hypnôse Palette eye shadow. The one requirement was that the iconic Lancôme rose somehow figure in their design.

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