By  on August 15, 2008

PARIS — Lancôme will begin a global rollout in September of a new lipstick collection, called L’Absolu Rouge, as part of its Rouge Absolu line. It is the first to contain Pro-Xylane, an antiaging molecule patented by L’Oréal, the brand’s parent.

“It is a global product,” said Xavier Blin, worldwide director of development labs for L’Oréal’s luxury products, of L’Absolu Rouge.

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