By  on August 1, 2008

Lancôme is lashing out with a new mascara this fall — one the company believes will add volume not only to lashes, but to the brand’s bottom line.

Oscillation, a vibrating mascara that the beauty powerhouse is planning to release later this fall, got a preview in 17 of Lancôme’s top U.S. doors on Thursday, and was said to have sold out in many of its doors by lunchtime. Final sales numbers were not available at press time, although retailers estimated Lancôme sold close to $200,000 worth of product in total.

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