Lilah B is branching out.The ingredient-conscious beauty brand just launched at sephora.com and Free People, but it’s also plotting a move into the lifestyle channel with Revolve and Mark and Graham.“This is going to give us exposure to the woman who may not necessarily be walking into Barneys or Sephora to find Lilah B,” said founder and chief executive officer Cheryl Yannotti Foland. The brand had previously experimented with non-beauty channels with Intermix pop ups, she said, but has primarily been focused on prestige distribution through Barneys New York, Neiman Marcus, Net-a-porter and HSN.“We definitely needed those distribution channels to solidify and get the brand awareness of prestige. We will continue brick-and-mortar rollouts, particularly with Sephora,” Foland said. “We’d like to get a read on how the brand performs in each of these environments, both in store and online, and then talk about into 2018 and 2019, where the brand goes,” Foland said.Lilah B adds an additional high-end, non-toxic color range to Free People’s assortment, according to Jessica Richards, who handles the retailer’s beauty offerings. For Mark and Graham, Lilah B marks its foray into beauty, a category it plans to continue to grow, noted Kate Lesher, vice president and general manager. (Mark and Graham is known for monogrammed gifts such as personalized handbags and luggage.)All the additional distribution moves could triple the brand, which industry sources estimated had about $3 million in sales in 2016.In addition to the Sephora web launch, Lilah B will move into 35 U.S. Sephora doors and 10 Sephora Canada doors Aug. 4 with its Aglow Face Mist, $48, Bronzed Beauty Bronzer Duo, $46, and Flawless Finish Foundation, $48.“It’s a wonderful first step for us as a small brand, and for them to see how Lilah B resonates with the Sephora consumer,” Foland said.She describes the brand as one that fits in the free-from category, “formulated without a lot of the bad stuff that women are concerned about today, but still a luxurious collection with high-performing formulations.”Lilah B’s products are multipurpose — the aim is to reduce makeup-bag clutter. The lineup includes things such as Divine Duo Lip & Cheek colors, $36, and Virtuous Veil Concealer & Eye Primer, $44.[caption id="attachment_10947295" align="aligncenter" width="600"] Lilah B eye shadow quads.[/caption]The brand recently added Aglow Face Mist and B.Kissed Lip Balm in its first forays into skin-care products, a category it will likely veer further into in the future, Foland noted. “They did well, so that category for us could be something we continue to expand upon,” Foland said.But for the remainder of 2017, Lilah B will focus on its new Eyeshadow Quads — B. Alluring, which features plum shades, and B. Envied, which features olive tones, and retail for $58.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)