Lilah B is branching out.The ingredient-conscious beauty brand just launched at sephora.com and Free People, but it’s also plotting a move into the lifestyle channel with Revolve and Mark and Graham.“This is going to give us exposure to the woman who may not necessarily be walking into Barneys or Sephora to find Lilah B,” said founder and chief executive officer Cheryl Yannotti Foland. The brand had previously experimented with non-beauty channels with Intermix pop ups, she said, but has primarily been focused on prestige distribution through Barneys New York, Neiman Marcus, Net-a-porter and HSN.“We definitely needed those distribution channels to solidify and get the brand awareness of prestige. We will continue brick-and-mortar rollouts, particularly with Sephora,” Foland said. “We’d like to get a read on how the brand performs in each of these environments, both in store and online, and then talk about into 2018 and 2019, where the brand goes,” Foland said.Lilah B adds an additional high-end, non-toxic color range to Free People’s assortment, according to Jessica Richards, who handles the retailer’s beauty offerings. For Mark and Graham, Lilah B marks its foray into beauty, a category it plans to continue to grow, noted Kate Lesher, vice president and general manager. (Mark and Graham is known for monogrammed gifts such as personalized handbags and luggage.)All the additional distribution moves could triple the brand, which industry sources estimated had about $3 million in sales in 2016.In addition to the Sephora web launch, Lilah B will move into 35 U.S. Sephora doors and 10 Sephora Canada doors Aug. 4 with its Aglow Face Mist, $48, Bronzed Beauty Bronzer Duo, $46, and Flawless Finish Foundation, $48.“It’s a wonderful first step for us as a small brand, and for them to see how Lilah B resonates with the Sephora consumer,” Foland said.She describes the brand as one that fits in the free-from category, “formulated without a lot of the bad stuff that women are concerned about today, but still a luxurious collection with high-performing formulations.”Lilah B’s products are multipurpose — the aim is to reduce makeup-bag clutter. The lineup includes things such as Divine Duo Lip & Cheek colors, $36, and Virtuous Veil Concealer & Eye Primer, $44.[caption id="attachment_10947295" align="aligncenter" width="600"] Lilah B eye shadow quads.[/caption]The brand recently added Aglow Face Mist and B.Kissed Lip Balm in its first forays into skin-care products, a category it will likely veer further into in the future, Foland noted. “They did well, so that category for us could be something we continue to expand upon,” Foland said.But for the remainder of 2017, Lilah B will focus on its new Eyeshadow Quads — B. Alluring, which features plum shades, and B. Envied, which features olive tones, and retail for $58.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion