By  on July 11, 2013

Lipstick Queen is expanding its reign with a new collection featuring the brand’s most advanced formula since its 2006 launch.

Come September, Australian entrepreneur and founder of the lipstick brand Poppy King will introduce Velvet Rope, a five-piece lipstick line designed to extend her lip-color empire. The item, at $50, will be the highest-priced lipstick in the brand lineup to date.

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