In a major departure with implications for the future, the Luxe division of L’Oréal USA has teamed with online makeup expert Michelle Phan and launched a complete color cosmetics brand designed to live in cyberspace.
The more-than-250-stockkeeping-unit color-cosmetics collection is housed on a Web site, including 70 tutorials. The site went live Thursday. The brand is named EM, or “sister” in Vietnamese.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)