By  on August 16, 2013

In a major departure with implications for the future, the Luxe division of L’Oréal USA has teamed with online makeup expert Michelle Phan and launched a complete color cosmetics brand designed to live in cyberspace.

The more-than-250-stockkeeping-unit color-cosmetics collection is housed on a Web site, including 70 tutorials. The site went live Thursday. The brand is named EM, or “sister” in Vietnamese.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus