LVMH Discontinues Bulgari Skin Care

The Italian brand’s fragrance business will keep being developed.

PARIS — Bulgari skin care is being discontinued, but the brand’s fragrance business will keep on being developed, according to industry sources.

A spokesman at LVMH Moët Hennessy Louis Vuitton, Bulgari’s owner, had no comment on the information.

LVMH purchased Roman jeweler Bulgari in 2011 and consolidated all of the company’s activities in its watches and jewelry business group. That included Bulgari’s beauty operations, which accounted for consolidated revenues of 142 million euros, or $197.7 million at average exchange for the year.

The skin care business represented only a small part of Bulgari’s total beauty activities, the industry sources said.

Bulgari entered the skin care segment in fall 2007 with a 15-stockkeeping-unit line in limited distribution of 150 Italian doors. The products’ key ingredient is Bulgari Gem Essence, a formula containing extracts of gemstones such as sapphire, malachite, tourmaline and citrine. The treatment collection was subsequently rolled out to other markets, including the U.S. in spring 2009, and expanded.