LONDON — MAC Cosmetics staged its third European seasonal trends presentation here last week, which the brand presented in a west London gallery space for about 150 editors. Karen Buglisi, global president for MAC, noted that the city has been “a hotbed of creativity and an epicenter for [the company].”
Indeed, later that evening, the Estée Lauder Cos. Inc.-owned brand hosted a party to fete its collaboration with London designer Gareth Pugh, who’s parlayed his modern Gothic aesthetic into an edgy makeup collection for MAC. “[Pugh] translated the whole concept and the feel of his clothing line into [the collection]…it’s almost like it gives [the wearer] power,” said Buglisi. Alongside Pugh’s collection, MAC has also created a cosmetics line with Brit Daphne Guinness, which will bow later this month. “We always want to surprise our customers,” said Buglisi. “That’s what we try and do every day, is give them something that they don’t expect.”
Next up is a collection with the Chinese photographer Chen Man, who’s known for her fantastical, colorful imagery. The photographer has created a collection inspired by love and water, which will include Mineralize eye shadow duos, lipsticks, pigments and lip glasses, and is set to launch in March. “We’re taking somebody who’s very influential in the Chinese community and collaborating with her, so the MAC story can be told in a little bit of a different light,” said Buglisi.
China, where MAC is in 30 doors, is “an important country” for the brand, Buglisi said. While MAC is in both freestanding stores and department stores in the region, the company plans to expand there through freestanding stores, of which it currently has eight, Buglisi said.
Buglisi noted that working with Chen Man mirrors the brand’s strategy in India, where Bollywood makeup artist Mickey Contractor created a collection for MAC that was tailored to Indian skin tones. But while each collection takes its inspiration from specific countries, they are carried at MAC doors globally. And playing on the global appeal of its lines, MAC will launch a collection in May based on its best-selling lip colors in different countries. It will take a best-selling lipstick — such as the Snob shade, which has been a hit in Brazil — and create lip glass lip glosses and nail polish to match. That collection will also launch globally.
Expansion in Europe continues to be high on the brand’s agenda, as does expansion in Latin America. In terms of Europe, MAC will open a global flagship on Paris’ Champs-Elysées in the final quarter of 2012, and is also scouting for global flagships in Rome, Vienna, Barcelona, London and Moscow. “The European market is one of our fastest-growing markets,” said Buglisi. “We never want to outpace the demand for the product, and we haven’t [there] yet.”
MAC will also continue to build on its strategy of forging links with designers. Alongside its role as the official brand of London Fashion Week, MAC is working with the Fédération de la Couture Française to sponsor designers showing as part of its En Avant Premiere program, which showcases young talent online. The company has also become the official makeup sponsor of Paris fashion school l’Ecole de la Chambre Syndicale de la Couture Parisienne.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye