LONDON — MAC Cosmetics staged its third European seasonal trends presentation here last week, which the brand presented in a west London gallery space for about 150 editors. Karen Buglisi, global president for MAC, noted that the city has been “a hotbed of creativity and an epicenter for [the company].”
Indeed, later that evening, the Estée Lauder Cos. Inc.-owned brand hosted a party to fete its collaboration with London designer Gareth Pugh, who’s parlayed his modern Gothic aesthetic into an edgy makeup collection for MAC. “[Pugh] translated the whole concept and the feel of his clothing line into [the collection]…it’s almost like it gives [the wearer] power,” said Buglisi. Alongside Pugh’s collection, MAC has also created a cosmetics line with Brit Daphne Guinness, which will bow later this month. “We always want to surprise our customers,” said Buglisi. “That’s what we try and do every day, is give them something that they don’t expect.”
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A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"