MAC Cosmetics is nailing down a booming category by launching 65 new nail shades intended to double its reach in the category in the coming year.
The bulk of the initiative, 30 permanent shades ranging from a glittery red called Sparks on Screen to Nocturnelle, a polished ebony, will begin rolling out at freestanding MAC stores and in Nordstrom in North America in July. Department and specialty stores will get the collection in August, and it will be launched internationally in September. Each nail color retails for $16. For those who prefer gels and nail art, MAC’s Glitters and Pigments can be mixed with clear gels. A smaller collection, Fashion Sets — trios of lipstick, Lipglass and nail colors based on best-selling lipstick shades — is rolling out now, as is an online-only Ruffian collection of three press-on nail designs for fingers and toes.
Before this initiative, MAC had occasionally included nail colors in seasonal color collections, but had just eight shades in its permanent collection. “We support hundreds of fashion shows and we were starting to see an increased emphasis on nails over the last few seasons,” said Guillaume Jesel, senior vice president of global marketing for MAC Cosmetics. Quoting NPD Group statistics, he continued, “Also, nails are the fastest-growing segment of U.S. prestige makeup. The category is up 67 percent and is currently a $32 million dollar business in prestige. It is a category that has primarily been in the salon and mass channels in the U.S., so there is tremendous potential in the prestige space. Nail color is an affordable indulgence and women continue to trade up in it.” Jesel sees a big opportunity for the line in France as well. “The French nail business is relatively equal to the U.S. — the market size is currently about $24 million at retail and 6 percent of the [total color cosmetics] business, so there is a lot of opportunity there as well.”
Jesel and other MAC executives declined comment on sales projections, although industry sources estimated that the initiative could double MAC’s nail business to $20 million at retail globally in the next year.
“For in-store, we’ve designed an on-counter as well as freestanding unit to showcase the collection, featuring nail swatches so you can see how the color will look on your nail before buying,” noted James Gager, senior vice president and creative director of MAC. “It’s the perfect customer experience for no-mistake shopping.”
MAC’s artists are looking forward to using the colors backstage, said Keri Blair, senior artist for MAC Cosmetics. “Makeup artistry isn’t just about the face at MAC,” said Blair. “Last February we debuted backstage nail support during New York Fashion Week at six shows. And our momentum will continue this September; here at New York Fashion Week and moving beyond to London, Milan and Paris. It’s an exciting evolution for us as a brand — layering in one more aspect of beauty and bringing a designer’s story to life.”
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye