By  on June 21, 2012

MAC Cosmetics is nailing down a booming category by launching 65 new nail shades intended to double its reach in the category in the coming year.

The bulk of the initiative, 30 permanent shades ranging from a glittery red called Sparks on Screen to Nocturnelle, a polished ebony, will begin rolling out at freestanding MAC stores and in Nordstrom in North America in July. Department and specialty stores will get the collection in August, and it will be launched internationally in September. Each nail color retails for $16. For those who prefer gels and nail art, MAC’s Glitters and Pigments can be mixed with clear gels. A smaller collection, Fashion Sets — trios of lipstick, Lipglass and nail colors based on best-selling lipstick shades — is rolling out now, as is an online-only Ruffian collection of three press-on nail designs for fingers and toes.

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