By  on May 20, 2014

COMO, Italy — MAC Cosmetics brought an unusual pop of color to this small, lakeside city on May 13, when the beauty brand — part of the Estée Lauder Cos. Inc. — held its fall 2014 European trend presentation at the Teatro Sociale, steps away from the town’s ancient cathedral. The surprise appearance of American designer Zac Posen underscored the importance of the event for MAC, which has two decades of close experience with the fashion industry.

Posen spoke about his relationship to the beauty world and alluded to, without directly confirming, a new collaboration with MAC. “Beauty is confidence, something that comes from inside. You can’t hide behind makeup — makeup brings out what’s inside,” he said.

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