By  on October 9, 2009

It may be small, but it could be mighty: MAC Cosmetics’ newest jewelbox — a Grand Central Station store which opened in August — is on track to generate close to $2 million in retail sales in its first 12 months, said industry sources.

The 430-square-foot unit could serve as a model for a new generation of MAC stores in highly visible places with little space, noted James Gager, senior vice president and creative director of MAC. “Grand Central Station is iconic to New York, but also is the epicenter for all kinds of consumers,” said Gager. “We wanted to carry the entire line, to make it easy for consumers to get anything they wanted — but it required some very creative thinking. In these kinds of spaces, you have to rely on a little theater and magic.”

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