By  on January 14, 2011

MAC Cosmetics is clearly hoping every woman wants to be Wonder Woman. The beauty brand this spring will launch a color collection based on the comic book heroine.

“People are fascinated by the power of transformation,” said James Gager, senior vice president and creative director of MAC Worldwide. “That’s something Wonder Woman has always embodied — and so has MAC. Wonder Woman uses the power of makeup to eliminate dullness and make women beautiful, which is the role our makeup artists play in real life. And part of cosmetics is fantasy. We love showing people that you can have great fun with makeup.”

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