With its first foundation launch in four years, a robust calendar of educational initiatives and a retail expansion planned, Make Up For Ever is determined to make 2013 a year to enhance and underline brand equity.
“This is our year of three E’s — experiential marketing, engagement and education,” said J.P. McCary, general manager, Americas, for Make Up For Ever. “We want to become the makeup brand known for education — our goal is to teach and empower women to learn how to do their make up using our professional expertise. Everything we do in 2013 will have a learning component, but we’re trying to do it in an approachable way that is unique and exciting.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)