By  on January 10, 2013

With its first foundation launch in four years, a robust calendar of educational initiatives and a retail expansion planned, Make Up For Ever is determined to make 2013 a year to enhance and underline brand equity.

“This is our year of three E’s — experiential marketing, engagement and education,” said J.P. McCary, general manager, Americas, for Make Up For Ever. “We want to become the makeup brand known for education — our goal is to teach and empower women to learn how to do their make up using our professional expertise. Everything we do in 2013 will have a learning component, but we’re trying to do it in an approachable way that is unique and exciting.”

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