WWD.com/beauty-industry-news/color-cosmetics/makeup-artist-michael-marcus-expands-line-1985619/

Makeup artist Michael Marcus, who launched an eponymous color cosmetics line 10 years ago, has his eye on distribution expansion this year.

This story first appeared in the February 13, 2009 issue of WWD.  Subscribe Today.

Marcus hopes to double his distribution at Dillard’s by fall. He anticipates that by summer of this year, the line could be carried at about a third of the retailer’s locations, or about 100 doors — and as many as 120 stores by fall.

Marcus also will boost his color cosmetics assortment with the addition in April of a spring-summer color story, which will swell the stockkeeping-unit count to 300 items.

“We are focusing on distribution in 2009 [and] we’re opening more doors this year,” said Marcus, who counts some socialites and celebrities among his clients, and whose firm also produces a limited quantity of private label products.

The brand, which is based in Dallas, generates as much as $7 million in annual retail sales volume, according to industry sources.

The Michael Marcus line ranges in price from $18 to $140 for Reduce Line Filler. Lipsticks in the line go for $24 and eye shadows are priced at $18. In addition to skin care items and color cosmetics, the full Michael Marcus assortment includes makeup brushes, unisex fragrances and candles.

In addition to the color story, Marcus will introduce in May several new products, including Soothing Botanical Cleanser, $38 for 7 oz.; Firm Throat Gel, $80; Blemish Control, $28, and Vitamin E Lip Balm, $18. The new spring-summer colors will have a tropical theme.

In addition to Dillard’s, Michael Marcus is carried at Takashimaya in New York.