Mally Beauty Frozen Collection to debut exclusively on QVC next month.
To say Mally Roncal is a fan of Disney, especially “Frozen,” is an understatement. Needless to say, the beauty entrepreneur and mother of three young girls knows the plot by heart.Presented with the opportunity to team with Disney for licensed beauty collections, “Frozen” was a logical choice. “I’m still pinching myself. It is a dream come true and once I peeled myself off the floor, I knew we could make it [the collection] about female empowerment,” said Roncal. She will launch the Mally Beauty for Disney’s “Frozen” next month exclusively on QVC.There are two versions of the limited-edition collections based on the sisters from the blockbuster hit — the highest-grossing animated film of all time. Packaged in ice castles, the assortment includes a range of highly pigmented eye shadows, eyeliners, mascaras, lip glosses and blushes and will retail for $49.96.Industry sources estimate the “Frozen” beauty items could fetch at least $20 million in sales.Roncal said she created the ensemble to be more than a novelty. “You get a full face and something you can use every single day whether you are 16 or 116,” said Roncal, adding Mally Beauty has a multigenerational following. “I meet young women who say their moms use Mally, too.”Beauty collections tied to theatrical releases are expanding, especially those that are limited offerings rather than long-term licenses. Last month, Cargo Cosmetics, which shares a parent with Mally Beauty, revealed a licensing deal with "Star Wars: The Last Jedi."“We’ve been looking forward to launching these two dynamic, personality-filled capsule collections” said Brian Robinson, president of Mally Beauty. “This collaboration with Disney’s 'Frozen' has given our team the opportunity to really showcase our creativity.”[caption id="attachment_11024130" align="alignnone" width="300"] Roncal was able to interpret the personalities of the main characters in different assortments.[/caption]The different personalities of the main characters, Elsa and Anna, afford Roncal the chance to use an array of hues. Elsa’s collection is regal with plums and pinks, while Anna’s palette is underscored by warm tones. “It is a makeup artist’s dream come true, I don’t need to choose one thing,” Roncal told WWD.The “Frozen” phenomenon isn’t expected to thaw out anytime soon. “Frozen” is heading to Broadway in the spring and a short holiday film, “Olaf’s Frozen Adventure,” premieres Nov. 22 tagged on to Pixar’s Coco. A sequel is on the works for 2019. Mally Beauty will employ social media to build awareness for the beauty launch.Known for her authentic and relatable onscreen presence, Roncal expects she’ll get emotional about "Frozen." “On the Anna box, there is a screenshot of when she knocks on her sister’s door and asks if she wants to build a snowman. I’ll most likely be crying when I present it on QVC.”Roncal, who spent 15 years on the road as a celebrity makeup artist, founded Mally Beauty in 2005. Her first outing on QVC sold out within 40 minutes. Her company was acquired by Beauty Visions, an affiliate of TPR, in 2015.
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)
@badgalriri’s @fentybeauty launch in September was a massive success on social media, powering $72.9 million of earned media value, according to Tribe Dynamics. The brand’s foundation offering sparked conversations about diversity in beauty, launching the growth of emerging influencers and propelling the brand’s support on social media. Today, #fentybeauty won Launch of the Year at the WWD #BeautyIncAwards. (📷: Chema Moya/EPE-EFE)
@marianna_hewitt has become one of the most influential content creators in the beauty space, with almost 800,000 Instagram followers and a newly launched skin care line called @SummerFridays. Today, she was awarded Influencer of the Year at the WWD #BeautyIncAwards. (📸: @sophiachabbott )
As shopping behaviors evolve, the retail experience must follow. Head over to retail experts @colliersinternational’s Knowledge Leader series to read more about the shift in our shopping era. #colliersretail #lovecolliers
@prada opened a pop-up club, called Prada Double Club, in collaboration with German artist Cartsen Höller at @artbasel Miami. Last night, guests – including @youngparis, @ritaora and even Miuccia Prada herself – gathered in a former ice factory where the pop-up is housed for a performance from @wyclefjean. Go to WWD.com for full coverage on all the exhibits, parties and more at #ArtBaselMiami. #wwdeye (📷: @lexieblacklock)
@louboutinworld and @disney are making magic once again, creating a set of shoe designs for the release of “Star Wars: The Last Jedi.” Louboutin designed a pair of shoes for each of the film’s four female leads: Rey (@daisyridrey), Vice Admiral Amilyn Holdo (@lauradern), Captain Phasma (Gwendoline Christie) and Rose Tico (@kellymarietran). The shoes will debut on Saturday at the L.A. premiere of the latest episode. #wwdfashion
Today at the #BeautyIncAwards 2017, WWD will be joined by beauty leaders from around the world as we honor this year's most innovative people, products, brands and places. Follow along here and on Twitter for live coverage from the exclusive event. #wwdsummits (📷: @elizaflorendo)
Exclusive: Beauty superinfluencer @marianna_hewitt is launching her first-ever skin care brand with her business partner @laurengores. Their new line Summer Fridays, which will be sold exclusively at summerfridays.com starting in January, is launching with just one product – a hydrating cream Jet Lag Mask. “We wanted to focus on one product that was amazing,” said Hewitt. Read the full interview on WWD.com. Link in bio. #wwdbeauty #wwdnews
Michelin star-rated chef PJ Calapa marks his first solo endeavor with today’s opening of @scampinyc –– the new Southern Italian restaurant located in Manhattans’ Flatiron District. The upscale yet welcoming environment matches the menu, which includes two types of scampi: traditional Italian langoustines in butter and the Americanized version with shrimp over pasta 🍤 - pictured here. #wwdeye (📷: George Chinsee)