Mally Beauty Frozen Collection to debut exclusively on QVC next month.
To say Mally Roncal is a fan of Disney, especially “Frozen,” is an understatement. Needless to say, the beauty entrepreneur and mother of three young girls knows the plot by heart.Presented with the opportunity to team with Disney for licensed beauty collections, “Frozen” was a logical choice. “I’m still pinching myself. It is a dream come true and once I peeled myself off the floor, I knew we could make it [the collection] about female empowerment,” said Roncal. She will launch the Mally Beauty for Disney’s “Frozen” next month exclusively on QVC.There are two versions of the limited-edition collections based on the sisters from the blockbuster hit — the highest-grossing animated film of all time. Packaged in ice castles, the assortment includes a range of highly pigmented eye shadows, eyeliners, mascaras, lip glosses and blushes and will retail for $49.96.Industry sources estimate the “Frozen” beauty items could fetch at least $20 million in sales.Roncal said she created the ensemble to be more than a novelty. “You get a full face and something you can use every single day whether you are 16 or 116,” said Roncal, adding Mally Beauty has a multigenerational following. “I meet young women who say their moms use Mally, too.”Beauty collections tied to theatrical releases are expanding, especially those that are limited offerings rather than long-term licenses. Last month, Cargo Cosmetics, which shares a parent with Mally Beauty, revealed a licensing deal with "Star Wars: The Last Jedi."“We’ve been looking forward to launching these two dynamic, personality-filled capsule collections” said Brian Robinson, president of Mally Beauty. “This collaboration with Disney’s 'Frozen' has given our team the opportunity to really showcase our creativity.”[caption id="attachment_11024130" align="alignnone" width="300"] Roncal was able to interpret the personalities of the main characters in different assortments.[/caption]The different personalities of the main characters, Elsa and Anna, afford Roncal the chance to use an array of hues. Elsa’s collection is regal with plums and pinks, while Anna’s palette is underscored by warm tones. “It is a makeup artist’s dream come true, I don’t need to choose one thing,” Roncal told WWD.The “Frozen” phenomenon isn’t expected to thaw out anytime soon. “Frozen” is heading to Broadway in the spring and a short holiday film, “Olaf’s Frozen Adventure,” premieres Nov. 22 tagged on to Pixar’s Coco. A sequel is on the works for 2019. Mally Beauty will employ social media to build awareness for the beauty launch.Known for her authentic and relatable onscreen presence, Roncal expects she’ll get emotional about "Frozen." “On the Anna box, there is a screenshot of when she knocks on her sister’s door and asks if she wants to build a snowman. I’ll most likely be crying when I present it on QVC.”Roncal, who spent 15 years on the road as a celebrity makeup artist, founded Mally Beauty in 2005. Her first outing on QVC sold out within 40 minutes. Her company was acquired by Beauty Visions, an affiliate of TPR, in 2015.
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye