Unlike many makeup artists who launched their businesses during the Nineties in the big specialty stores, Mally Roncal took her showbiz artistry straight to the people three years ago, via the QVC TV network. Now she is adding a new dimension to that effort by relaunching her Web site, complete with its own video programming. Acting like a mini television series, these videos feature product demos, beauty advice and behind-the-scenes glimpses of Roncal’s busy life. It is intended to tap into today’s reality TV and connect with the brand’s consumer base.

Roncal learned a great deal about beauty technologies and products while working as a makeup artist on movie sets and fashion shows during the last 15 years. It became her mission to develop products for a daily beauty regimen.

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