Marc Jacobs is venturing into beauty territory where few designers have prospered and he’s doing it with his trademark wit and sharply defined aesthetic.
Instead of playing it safe, Jacobs has teamed up with Sephora Originals to launch an ambitious color cosmetics collection called Marc Jacobs Beauty. It is a strong statement and a brave move in a makeup category that has traditionally been hazardous for major designers, who have launched color collections and failed.
But from all indications, Jacobs appears to be poised to deliver a winner, which could garner North American retail sales of about $15 million from August through December 2013, according to estimates by industry sources. The number for the second full year in North America is estimated at $20 million at retail. Sephora declined to comment.
Jacobs has designed everything from couture to Coke cans, infusing each with a sense of elegance and whimsy. He brings the same design sensibility to his new beauty collection, which will debut on Aug. 9 exclusively at Sephora, sephora.com and select Marc Jacobs stores. The introduction of Jacobs’ collection will mark the first time Sephora has launched a brand simultaneously in all freestanding Sephora stores across the U.S. and Canada. It is also the brand’s largest proprietary brand launch in terms of units — and its first global launch, with plans to stretch across Europe and ultimately reach China.
“I’m surprised by how delighted I am with the results,” the designer said during an extensive interview with WWD earlier this month. “Now I want to see what the customer thinks. That’s the ultimate.”
Jacobs originally let the cosmetics collection news leak in an April 2012 interview with WWD, before he’d even had his first creative meeting with the retailer — and he makes no apologies for it. “Hey, ya know, I say what I say and I just talk freely — I’m not a good puppet,” he said.
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
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@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)