Marc Jacobs is venturing into beauty territory where few designers have prospered and he’s doing it with his trademark wit and sharply defined aesthetic.
Instead of playing it safe, Jacobs has teamed up with Sephora Originals to launch an ambitious color cosmetics collection called Marc Jacobs Beauty. It is a strong statement and a brave move in a makeup category that has traditionally been hazardous for major designers, who have launched color collections and failed.
But from all indications, Jacobs appears to be poised to deliver a winner, which could garner North American retail sales of about $15 million from August through December 2013, according to estimates by industry sources. The number for the second full year in North America is estimated at $20 million at retail. Sephora declined to comment.
Jacobs has designed everything from couture to Coke cans, infusing each with a sense of elegance and whimsy. He brings the same design sensibility to his new beauty collection, which will debut on Aug. 9 exclusively at Sephora, sephora.com and select Marc Jacobs stores. The introduction of Jacobs’ collection will mark the first time Sephora has launched a brand simultaneously in all freestanding Sephora stores across the U.S. and Canada. It is also the brand’s largest proprietary brand launch in terms of units — and its first global launch, with plans to stretch across Europe and ultimately reach China.
“I’m surprised by how delighted I am with the results,” the designer said during an extensive interview with WWD earlier this month. “Now I want to see what the customer thinks. That’s the ultimate.”
Jacobs originally let the cosmetics collection news leak in an April 2012 interview with WWD, before he’d even had his first creative meeting with the retailer — and he makes no apologies for it. “Hey, ya know, I say what I say and I just talk freely — I’m not a good puppet,” he said.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion