Marc Jacobs is venturing into beauty territory where few designers have prospered and he’s doing it with his trademark wit and sharply defined aesthetic.
Instead of playing it safe, Jacobs has teamed up with Sephora Originals to launch an ambitious color cosmetics collection called Marc Jacobs Beauty. It is a strong statement and a brave move in a makeup category that has traditionally been hazardous for major designers, who have launched color collections and failed.
But from all indications, Jacobs appears to be poised to deliver a winner, which could garner North American retail sales of about $15 million from August through December 2013, according to estimates by industry sources. The number for the second full year in North America is estimated at $20 million at retail. Sephora declined to comment.
Jacobs has designed everything from couture to Coke cans, infusing each with a sense of elegance and whimsy. He brings the same design sensibility to his new beauty collection, which will debut on Aug. 9 exclusively at Sephora, sephora.com and select Marc Jacobs stores. The introduction of Jacobs’ collection will mark the first time Sephora has launched a brand simultaneously in all freestanding Sephora stores across the U.S. and Canada. It is also the brand’s largest proprietary brand launch in terms of units — and its first global launch, with plans to stretch across Europe and ultimately reach China.
“I’m surprised by how delighted I am with the results,” the designer said during an extensive interview with WWD earlier this month. “Now I want to see what the customer thinks. That’s the ultimate.”
Jacobs originally let the cosmetics collection news leak in an April 2012 interview with WWD, before he’d even had his first creative meeting with the retailer — and he makes no apologies for it. “Hey, ya know, I say what I say and I just talk freely — I’m not a good puppet,” he said.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews