For makeup brand Too Faced, this holiday season will be all about decking the halls, literally.
For its first designer collaboration, Too Faced has partnered with Bravo’s “Million Dollar Decorators’” star Mary McDonald to create Joy to the Girls, a holiday collection inspired by McDonald’s signature geometric chevron patterns.
Cofounder and creative director of Too Faced, Jerrod Blandino, originally teamed up with McDonald while redecorating his home and according to Blandino, the duo instantly clicked. “This is a really unique collaboration because it started off as a personal relationship first,” said Blandino. “[McDonald] has an amazing aesthetic. It’s modern, yet classic. She is “Too Faced” in every way. With this collection we want people to be able to get a piece of this universe where Jerrod and Mary live. He designs faces and she designs places!”
Launching October 1, the collection consists of four makeup palettes. With each comes a variety of products meant to impart a specific look.
Jingle All the Way, $25, holds 11 eye shadows, blush, bronzer and a limited-edition iPhone 5 case. A Few of my Favorite Things, $56, contains 20 eye shadows, two blush shades, two bronzers, a full-size Lip Injection Color Bomb and a deluxe Better Than Sex Mascara. Be Merry and Bright, $45, is comprised of two palettes with six eye shadows in each, one bronzer in each, one blush in each, Luminizer, Lash Injection Mascara and an instruction booklet called Be Merry and How-to Be Bright Glamour Guide. Joy to the Girls, $45, includes 15 limited-edition eye shadows, Lashgasm Mascara and a Glamour Guide with three looks. “If you’re a fashionista, you need to transform yourself wherever you go,” explained McDonald. “We wanted to find what’s really fun and lively and would attract young women.”
The holiday assortment combines Too Faced’s pink branding with McDonald’s signature pattern. “You shouldn’t have to explain something visual,” said Blandino when talking about the packaging. “There needs to be an immediate visceral reaction.”
Both noted that their favorite is A Few of My Favorite Things. “We built the palette from the ground up,” she said. “[During the holidays is] when you can go very decorative and it’s not seen as corny. For Christmas it’s so appropriate.”
In the U.S., Joy to the Girls will be sold in about 1,700 doors, and 400 doors internationally. A Few of My Favorite Things will be sold exclusively at Sephora. Be Merry and Bright and will be sold exclusively at Ulta and Jingle All the Way and Joy to the Girls will be available at both retailers and on Toofaced.com.
While executives declined to comment on sales projections, industry sources estimated that Joy to the Girls could do $12 million at retail.
“We’re great friends,” said Blandino. “So you never know what will happen, but as of now this is a one-time thing.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast