By  on May 8, 2009

The blogosphere is abuzz over Maybelline’s newest product: Define-A-Lash Pulse Perfection, a battery-operated vibrating mascara, one that hits retail shelves in July.

As the category’s leader, being the first major brand to launch a vibrating mascara at mass was important. The very first came from Akasha’s Spinlash, a mascara that rotates 360 degrees and launched in Target in May 2008 and is now also sold in Fred Meyer.

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