The blogosphere is abuzz over Maybelline’s newest product: Define-A-Lash Pulse Perfection, a battery-operated vibrating mascara, one that hits retail shelves in July.
As the category’s leader, being the first major brand to launch a vibrating mascara at mass was important. The very first came from Akasha’s Spinlash, a mascara that rotates 360 degrees and launched in Target in May 2008 and is now also sold in Fred Meyer.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)