By  on July 8, 2013

MILAN — Micys Company SpA, the Casatenovo-based Italian cosmetics company that runs the Pupa, Borsari Parma and Be Chic brands, said today that it expects to surpass 100 million euros in turnover this year, or about $129 million at current exchange, up from the 96.5 million euros, or $124 million, on the books at the end of 2012.

The company attributed its growth to an increase in exports, with strong performances in Russia, Kazakhstan, Azerbaijan, Poland, the Netherlands, Israel and France. This year, Micys entered Turkey and it is planning to expand in China and Brazil. At present, Micys exports to 70 countries worldwide.

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