Mineral cosmetics brand Bellapierre is hoping to bring consumers into its world of technology-meets-naturals with its first store, a 685-square-foot space, in Valencia, Calif., which will open its doors next week.
“It’s all about colors, very bold colors and discovery,” said David Orencyr, managing director, adding that plans call for 12 new locations in the U.S. and Europe over the next two to three years. “We see the store as very futuristic. We want to communicate the fact that it’s a modern take on makeup.”
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