Minx is spotlighting celebrity manicurists by collaborating with them.
The Oceanside, Calif.-based company behind fashionable nail coverings introduced a collection last month with manicurist Lisa Logan, whose clients include Beyoncé, Mary J. Blige and Queen Latifah, and will this week unveil a collection with Marian Newman, whose manicures have graced the runway shows of Givenchy, Vivienne Westwood, Valentino and more. Collections with Kimmie Kyees, a manicurist of choice for Katy Perry and Rihanna, and Naja Rickette, who did Lady Gaga’s nails in the “Love Game” and “Paparazzi” videos, are set to launch in the spring.
“We work a lot with the celebrity manicurists, and it is kind of our way to give something back,” said Minx co-owner Dawn Lynch-Goodwin. “It is allowing the artist in them to come out. We wanted to showcase them and give them an opportunity to take their designs to other manicurists.”
There are around eight styles in each of the first two collaborations to hit the market, which are expected to cost $5 to $10 above customary Minx manicures that are regularly $35 to $55 at nail salons. Lynch-Goodwin described Newman’s assortment as ranging from classic to highly design-oriented, with styles featuring chrome, nude, graduated color and various shape illusions. She said Logan’s collection is more colorful and playful, with geometric imagery a prominent theme.
Lynch-Goodwin and Janice Jordan, who founded Minx together in 2007, projected the celebrity manicurist collections would generate between 2 percent and 5 percent of Minx’s annual sales. The company has registered less than $10 million in yearly annual wholesale sales. “This is a first trial. We are hoping they do well,” said Lynch-Goodwin.
The early reads on the Lisa Logan collection are strong, according to Jordan. At the International Salon and Spa Expo that ran in Long Beach, Calif., from Jan. 29 to 31, Minx premiered the Lisa Logan collection, and Jordan declared manicurists flipped for it. “We sold out of some of her [products,]” she said.
Logan reported she gets calls daily from people wanting to emulate her past Minx manicures — and she hopes the collaboration will help the masses be able to do that. “It brought nails back to life,” she said of Minx. “Now, I feel that nails are starting to climb that fashion ladder and get up there with makeup and hair.”
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye