By  on March 13, 2009

New products for hair and face take time-honored categories into uncharted territory.

Great Lengths

Thermal technology, customizable volume and a shoe-inspired formula dominate the newest mascara offerings.

Who needs prescription lash enhancers with the newest crop of mascaras? Bare Escentuals extends its mineral heritage to the category with its first ever mascara, Buxom Lash. Formulated with rhodochrosite, hematite and iron oxides, it’s also infused with vitamin E and sodium hyaluronate for moisturizing and antioxidant benefits. Clinique’s High Impact Curling Mascara introduces thermal technology to curling mascara. A blend of polymers and silica make for a lightweight formulation  that won’t run or smudge for 24 hours until washed with warm water. Lash Stiletto Ultimate Length Mascara, Maybelline New York’s latest, coats lashes with a high glossy shine and an elastic formula that conditions and smooths. Avon promises customizable cat eyes with Spectra Lash, a hypoallergenic mascara with a twistable dial for buildable volume, while Wet ‘n’ Wild’s Lash Intense Mascara features a dual-sided rubber brush for a clumpless, lengthening application.

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