New products for hair and face take time-honored categories into uncharted territory.
Great Lengths Thermal technology, customizable volume and a shoe-inspired formula dominate the newest mascara offerings.
Who needs prescription lash enhancers with the newest crop of mascaras? Bare Escentuals extends its mineral heritage to the category with its first ever mascara, Buxom Lash. Formulated with rhodochrosite, hematite and iron oxides, it’s also infused with vitamin E and sodium hyaluronate for moisturizing and antioxidant benefits. Clinique’s High Impact Curling Mascara introduces thermal technology to curling mascara. A blend of polymers and silica make for a lightweight formulation that won’t run or smudge for 24 hours until washed with warm water. Lash Stiletto Ultimate Length Mascara, Maybelline New York’s latest, coats lashes with a high glossy shine and an elastic formula that conditions and smooths. Avon promises customizable cat eyes with Spectra Lash, a hypoallergenic mascara with a twistable dial for buildable volume, while Wet ‘n’ Wild’s Lash Intense Mascara features a dual-sided rubber brush for a clumpless, lengthening application.
Creating textural interest has never been easier, with new formulas that deliver volume while nourishing wavy strands.
Beach hair may look effortless, but proponents know achieving it is anything but. Spring launches such as Garnier Fructis’ Wonder Waves Enhancing Spray look to ease the process. A lightweight blend of hairdefining polymers, moisturizing humectants and silicone, the result is perfectly piecey, tousled waves. Root Awakening, the newest line from John Frieda Collection, takes the brand into natural territory with such ingredients as eucalyptus, willow tree bark and peppermint oil. Root Awakening Health Infusing Shampoo is formulated with vitamins and essential oils, as well, to replenish moisture and make hair stronger. Because medium to coarse curls can often become dry or difficult to untangle, particularly in warm weather, Redken is introducing Fresh Curls Curl Recovery, a rinse-out mask with coconut oil to moisturize and protein to prevent breakage. Bumble and bumble’s new Bb.gel is a modern interpretation of a hair stylist’s classic go-to gel. Promising natural shine and hair strengthening benefits, the flexible formulation features a new polymer that purports all-day hold but softness and brushability by nightfall.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews