By  on March 13, 2009

New products for hair and face take time-honored categories into uncharted territory.


Great Lengths

Thermal technology, customizable volume and a shoe-inspired formula dominate the newest mascara offerings.

 
Who needs prescription lash enhancers with the newest crop of mascaras? Bare Escentuals extends its mineral heritage to the category with its first ever mascara, Buxom Lash. Formulated with rhodochrosite, hematite and iron oxides, it’s also infused with vitamin E and sodium hyaluronate for moisturizing and antioxidant benefits. Clinique’s High Impact Curling Mascara introduces thermal technology to curling mascara. A blend of polymers and silica make for a lightweight formulation  that won’t run or smudge for 24 hours until washed with warm water. Lash Stiletto Ultimate Length Mascara, Maybelline New York’s latest, coats lashes with a high glossy shine and an elastic formula that conditions and smooths. Avon promises customizable cat eyes with Spectra Lash, a hypoallergenic mascara with a twistable dial for buildable volume, while Wet ‘n’ Wild’s Lash Intense Mascara features a dual-sided rubber brush for a clumpless, lengthening application.


Surface Volume

Creating textural interest has never been easier, with new formulas that deliver volume while nourishing wavy strands.

Beach hair may look effortless, but proponents know achieving it is anything but. Spring launches such as Garnier Fructis’ Wonder Waves Enhancing Spray look to ease the process. A lightweight blend of hairdefining polymers, moisturizing humectants and silicone, the result is perfectly piecey, tousled waves. Root Awakening, the newest line from John Frieda Collection, takes the brand into natural territory with such ingredients as eucalyptus, willow tree bark and peppermint oil. Root Awakening Health Infusing Shampoo is formulated with vitamins and essential oils, as well, to replenish moisture and make hair stronger. Because medium to coarse curls can often become dry or difficult to untangle, particularly in warm weather, Redken is introducing Fresh Curls Curl Recovery, a rinse-out mask with coconut oil to moisturize and protein to prevent breakage. Bumble and bumble’s new Bb.gel is a modern interpretation of a hair stylist’s classic go-to gel. Promising natural shine and hair strengthening benefits, the flexible formulation features a new polymer that purports all-day hold but softness and brushability by nightfall.

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