On a recent sunny afternoon in New York City, the Nail Studio in Sephora’s Columbus Circle store was buzzing. Shoppers explored a five-tier display stocked with kits from Ciaté, glitter lacquers from Nails Inc., mattes from Butter London and chic classics from Dior. Across the way stood four stations equipped with step-by-step nail-art video tutorials, an array of polishes and remover—all waiting for customers eager to try out the latest look. One woman was doing her best to emulate the geometric nail art shown on screen and two teenagers were swapping tips.
If these shoppers are any indication, the booming nail category shows no signs of slowing down. In fact, not since lip gloss in 2004 has the market seen such rapid, exponential growth. SymphonyIRI reports mass-market nail sales were up 10 percent in 2010, 19 percent in 2011, 18 percent in 2012 and more than 15 percent in the last 52 weeks, with an approximate volume of $1.2 billion, not including Wal-Mart. In the prestige category, sales rose 42 percent in 2012, for a volume of about $37 million. The top five mass-market brands are Sally Hansen, Kiss, Essie, Revlon and Sinful Colors; in the prestige market, the leaders are Chanel, Dior, Deborah Lippmann, Butter London and MAC.
Breaking: @cushnieetochs’ co-founders @carlycushnie and @ochsmichelle are parting ways. After a 10-year run, Ochs is leaving the brand. Get the full story on WWD.com – link in bio. #wwdnews #wwdfashion
@maybelline’s Kanako Takase had snow bunnies in mind when creating the beauty look for @philipppleininternational. Playing off of the bedazzled snowboards in the collection, Takase mixed two highlighters together for a luminous sheen. #wwdbeauty #nyfw (📷: @jilliansollazzo)
“There’s a huge gap between the old way of doing things and today. It takes the youth to help evolve that. You have to count on the kids today to help lead you into the future. A lot of these retailers are stuck in the past. Communication is the biggest thing,” said @ronniefieg of @kith on the youth’s role in retail. On Monday night, Jeff Staple moderated a keynote session with Fieg and @syresmith at Assembly - a series of workshops, talks and keynotes addressing topics or issues in the apparel industry. Head to WWD.com to read more advice from Fieg and what Smith thinks of his dad @willsmith’s Instagram account and sustainability (📷: @weston.wells)
@joansmalls closed the @michaelkors fall 2018 show in black sequined pants and a varsity T printed with 19 on the front and 81 on the back. 1981 – the year Kors went into business. #wwdfashion #nfyw (📷: @giovanni_giannoni_photo)
“You think your life is going to be a certain way, and nothing you thought would happen ends up happening. Never in my wildest dreams did I think I’d be designing clothes and working with Mickey Drexler, and building something I’m deeply proud of,” said Jenna Lyons. Nine months after leaving @jcrew, Lyons is exploring the meaning of happiness. Read the interview, where Lyons talks about reinvention and more on WWD.com – link in bio. #wwdfashion (📷: Farrell) #jennalyons #jcrew