By  on August 14, 2009

The relationship between beauty brands and bloggers is getting even cozier.

Barielle has collaborated with Michelle Mismas, an accountant from Cleveland, on a fall nail polish collection named for her blog, All Lacquered Up.

Working with Barielle creative director Elle Gerstein, Mismas helped translate colors from the runway into lacquers that would resonate with her polish enthusiast fan base—a slate blue Reem Acra dress was the inspiration for the grayish blue Slate of Affairs, for example. For Ji Baek’s fall collection, the Rescue Beauty Lounge founder teamed up with the bloggers behind Scrangie on a purple with green shimmer, Polish Addict on a grayish dark green and All Lacquered Up on a deep purple.

“They really wanted something they can’t have,” says Baek. “It shows you what is missing in the market.” Lest the bloggers get carried away, Gerstein cautions that their power only goes so far. “The celebrity thing is much bigger,” she stresses.

Perfume U

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus