Nail polish has added a shiny gloss to beauty sales in recent years, and the category continues to grow at a robust double-digit clip.
But its meteoric rate of growth has begun to slow somewhat, showing a slight fissure in the category’s lacquer, despite a horde of new entrants into the business across both mass and prestige. Sales of prestige nail products gained 19 percent in the year-to-date period ended in May, compared with an increase of 42 percent growth for full-year 2012 and 67 percent the prior year, according to The NPD Group Inc. In the mass market, nail polish sales rose 19 percent for the 52-week period ended May 19, compared with gains of 24.8 percent for full-year 2012 and 35.7 percent in 2011, according to SymphonyIRI Group.
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