DALLAS — For Napoleon Perdis, the U.S. is his oyster, and a glamorous one at that. “I expect the majority of growth to come from the USA,” said Perdis, who relocated from Australia to Los Angeles six years ago to develop the namesake cosmetics firm he owns and operates with his wife and brother.
“The USA is the most sophisticated market in the world for appreciating tertiary creative energy,” added Perdis during a break from launching his line at Neiman Marcus in NorthPark Center here. “It is all about customized, individual design that is edited by someone.”
Distinguished by his line’s broad color palette and six foundation textures including an aerosol spray, Perdis has just inked a distribution deal for eight Middle Eastern nations, but he said he plans on the U.S. market — which grew 16 percent this year to $130 million — to drive retail sales.
“There is nothing like the American female to celebrate glamour,” Perdis enthused in typical rapid-fire delivery at his Dallas hotel. “She’s amazing; she’s global; she’s intellectual; she’s in control. Before anyone else on the planet, she was fighting for equal rights and work.”
Perdis counts 4,500 total points of sale spanning Australia, New Zealand, Singapore and the U.S., where distribution covers 540 doors of Ulta, 17 Nordstrom and 108 Dillard’s. Of 75 company-owned concept stores worldwide, two are in the U.S. — in Hollywood and Canoga Park, Calif.
The company also operates branded Makeup Academy schools with six in Australia, one next to its Los Angeles store with another planned for Dallas’ Design District this summer.
Perdis said it took 18 months of persuading Hazel Wyatt, Neiman’s vice president of cosmetics, to land his collection at the NorthPark flagship plus doors in Houston, Denver and Beverly Hills, and on the Web site. “When I came she had five people — I kid you not — that I had to do a huge presentation to,” he recalled, adding that he launches March 6 at Bergdorf Goodman, and the line is already on Bergdorf’s Web site. “They really didn’t have anything like us on the floor because everything is so neutral, nothing like a total customizable makeup bar.”
Neiman’s and Bergdorf’s will have a few items exclusively, including the Swan Lake Collection eye palette that Perdis created for the Australian Ballet, six Mattetastic lipstick shades launching in April and Auto Pilot Concealer Primer due in May.
Perdis’ bestsellers are Auto Pilot primer, Sheer Genius liquid foundation, Camera Finish powder foundation and Mesmer-Eyes mascara. Looking ahead, Perdis is focused on expanding distribution, color and developing “much bigger ingredient decks” in foundations and primers to address “the need for freshness” in skin. “My DNA is not to be trendy,” noted Perdis, who was named for his Corsican grandfather. “I think women need to feel safe, classic and respected. It’s all about primers and foundations and making sure the base is going to look amazing because if the lingerie is right, you can put on any dress you want.”
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)