Nars Cosmetics Inc. is having a growth spurt. The cosmetics brand said this week that it will open its first flagship boutique in Manhattan’s West Village in spring 2011, and has just launched in South Korea.
In South Korea, the brand has entered the Galleria West Department Store in Seoul’s Apgujeong district. The 400-square-foot space has black-and-white hand-brushed walls set against pure white stone flooring. Nars first entered Asia in 2002 in Hong Kong. At present, there are more than 41 doors in Asia, with plans to increase doors in 2011. Asia is one of Nars Cosmetics’ fastest- growing markets, said Louis Desazars, chief executive officer of Nars. In addition, Jocelyn Leung has been named regional managing director, Asia, effective immediately. In this new role, Leung will be responsible for overseeing all Asian markets and developing the presence of Nars throughout Asia. She will report to Jacqueline Anderson, executive director of international sales. Lisa Naftolin has been named executive director, creative brand development for Nars Cosmetics, effective immediately. Naftolin will report to Barbara Calcagni, vice president of global marketing.
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