By  on January 12, 2012

Nars is putting a new face on its foundation business with the addition of its Pure Radiance Tinted Moisturizer range this spring.

“You cannot be a strong player in the color category if you are not a significant player in the complexion category,” said Louis Desazars, chief executive officer of Nars Cosmetics. “Our offerings in this important category are limited, so with this product we are bridging the gap of some of the white space we have in the complexion category.”

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