Nars is putting a new face on its foundation business with the addition of its Pure Radiance Tinted Moisturizer range this spring.
“You cannot be a strong player in the color category if you are not a significant player in the complexion category,” said Louis Desazars, chief executive officer of Nars Cosmetics. “Our offerings in this important category are limited, so with this product we are bridging the gap of some of the white space we have in the complexion category.”
Additional plays in the foundation category are forthcoming, noted Desazars. “We are planning a number of innovations over the next five years,” he said. Both this launch and those upcoming follow founder François Nars’ key tenets: beautiful makeup begins with beautiful skin, makeup is not a mask and a woman’s beauty should shine through every product.
“We are aggressively growing this category,” said Barbara Calcagni, vice president of global marketing for the brand. “What makes this launch unique is that it a complexion perfector with antiaging and skin brightening properties, and the highest UV protection on the market, with SPF 30 and three-plus PA value, which is the highest UVA protection on the market.”
Key ingredients include kopara, natural polysaccharides found in a unique ecosystem at the rim of the French Polynesian atoll, Moorea (near Nars’ private Polynesian island). The polysaccharides are said to have a synergistic effect, encouraging natural skin cell renewal while simultaneously hydrating the skin. Ascorbyl glucoside, a vitamin C derivative, is intended to brighten and protect the skin and diminish the look of dark pigmentation. It is also said to protect the skin against damaging free radicals, and promotes collagen synthesis. Oceana saffron, a French Polynesian plant, is included for its antioxidant and soothing abilities, while galaxaura, a red deep sea algae from French Polynesian lagoons, adds minerals to the mix, as does seawater, another key ingredient.
Nine shades, each $42, will be offered. “This is a lot of shades for tinted moisturizer, but we feel strongly about speaking to a global consumer,” said Desazars. Packaging was designed by Fabien Baron.
The range will roll out first to Nordstrom on Feb. 1, then to narscosmetics.com and Nars’ retail outpost at 413 Bleecker Street in New York City on Feb. 15. This will be followed by a rollout to Nars’ full U.S. distribution — currently about 500 doors — in March. It will also roll out globally, in about 17 countries, at that time.
While both executives declined comment on projected sales, industry sources estimated the collection could do $11 million at retail globally in its first year on counter. While national advertising is not in the works, the company plans an extensive sampling campaign at launch, designed to get about one million samples into the hands of consumers. “A large part of this sampling campaign will be handled via social media, especially Facebook,” noted Desazars.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)