Nars has its eye on a larger share of the color cosmetics category with the launch of Dual-Intensity Eyeshadow.
“Eyes are an important part of every beauty look,” said François Nars, founder and creative director of Nars Cosmetics. “I wanted to try something different in the eye-shadow category and pushed our chemists to create a new formulation that would be first-to-market and have the flexibility of being used wet or dry. The embossment on the powder in the compact reinforces the dimensionality of the formula. I always want to encourage women to play and have the freedom to try different looks, colors and finishes. This will allow them to do so with the wet and dry formula and a full range of 12 new shades.”
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