Nars is returning to the art world this fall with its newest color cosmetics and gifting line.
The niche cosmetics brand, which offered an Andy Warhol theme last year, is this year looking to photographer Guy Bourdin for inspiration. The photographer is perhaps best-known for his work with French Vogue and Harper’s Bazaar in the Seventies. François Nars has long cited Bourdin as a key influencer and also chose Bourdin images as campaigns for his 2005, 2007 and 2011 cosmetics collections, even naming a 2002 blush Exhibit A, after a book of Bourdin’s images.
“This collection is an homage to [Bourdin] because he was such an inspiration in my life,” Nars, founder and creative director of the brand, told WWD. “When I was a young boy, I would go through my mother’s French Vogue and tear out Guy Bourdin images. Bourdin’s images were always the ones that really got my attention — he created a world that was so magical to me. From the lighting and the makeup to the abstract backgrounds and poses, Guy built up his own world. There is a certain decadence in Guy’s work that really struck a chord with me.”
Nars plans 16 new limited-edition stockkeeping units for the color collection, as well as one existing blush, Exhibit A. Vivid-colored eye shadows and lipsticks are reformulated for the collection and blush and nail colors will also be offered. The new eye and lip formulas are dubbed Cinematic Eyeshadow and Cinematic Lipstick. The eye shadow has a high-pearl, high-metallic payoff, while the lipstick is a superglossy, high-shine formulation. Both are intended to deliver “the saturated, cinematic Bourdin look,” said Louis Desazars, chief executive officer of Nars Cosmetics. The eye shadows will retail for $24 each, while the lipsticks will be priced at $26. The collection’s four new nail polishes will be $19 each and blushes will sell for $29.
The color cosmetics will launch on Oct. 15 in Nars boutiques and on narscosmetics.com before heading into Sephora, department and specialty store doors on Nov. 1.
A gifting collection, which includes eight sets, will go on sale Nov. 1. Some feature best-selling Nars colors (including blush shades Orgasm, Deep Throat and Laguna); others offer new shades. Nars dubbed the kits One Night Stand Cheek Palette, $65, a Sephora exclusive; Promiscuous Mini Lip Coffret, $45, also a Sephora exclusive; Fling Lip Kit, $49; Crime of Passion Face Kit, $59; Beautiful Stranger Nail Polish Coffret, $35; Voyeur, Mini Larger Than Life Long-Wear Eyeliner Coffret, $49; Cosmetic Pouchette with a heart design, $75, and Splendor in the Grass Cheek Palette, $49. Nars chose his own evocative names for the images on the kits, as Bourdin did not title his photos.
Globally, the collection will be available in about 1,500 doors. Outer packaging was designed by Fabien Baron, and a landing page for the Bourdin collection is planned to promote the items.
While Nars and Desazars declined comment on projected sales, industry sources estimated that the limited-edition collection could do upward of $16 million during its time on counter.
Exclusive: Nicola Formichetti is parting ways with @diesel after nearly four years. Formichetti, who served as Lady Gaga’s stylist in 2009, joined Diesel in 2013 as creative and artistic director. His first show debuted in Venice with a show held at the Venetian Arsenal. #wwdfashion #wwdnews
The polo shirt - an icon of preppy style - is roaring back into fashion in many creative guises, like this A-line polyester top from @carven, worn with @31philliplim cotton and elastane pants. Designers stretched a fashion classic into all kinds of new permutations this season. See how @mayteallende styled the preppy trend on WWD.com #wwdfashion (📸 : Kinya)
(Market Editors: @andrew_shang and @elmercer, Makeup: @amandawilsonmakeup using @fentybeauty, Hair: @gonn24, Model: @bara_holotova at @women360mgmt)
“I do like period [projects] a lot because I like creating those worlds, a world that is different from today," costume designer Mark Bridges said about the '50s British couture featured in @phantomthread. Bridges created the overall aesthetic and individual fashion looks for the film, which stars Daniel Day-Lewis, Lesley Manville and Vicky Krieps. Pictured here is a gown he designed for Krieps who plays Alma – the love interest of Day-Lewis' character, Reynolds Woodcock. #wwdfashion
@prada is embracing the holiday season with a series of short movies about the art of gift-giving. "The Postman's Gifts", which was directed by American filmmaker Autumn de Wilde, focuses on the brand's signature Prada Galleria bag and features Elijah Wood as the postman. In the first two episodes, Wood's delivers the iconic bag to @emmaroberts, who plays herself as a movie star, and Sasha Frolova. #wwdfashion
“I think I never met the person while we were working,” Vicky Krieps said of Daniel Day-Lewis, who she plays the love interest of in “Phantom Thread.” Day-Lewis remained perennially in character, so much so that she feels she’s just meeting him now. “It’s interesting to see how different he is in real life to the character,” Krieps said. WWD sat down with the 34-year-old actress to talk about her new role in the period film, which brings the fifties’ gender dynamics into the mix. Read more on WWD.com. #wwdeye (📷: @lexieblacklock)
@gucci has expanded its “Places” project to include six new cities. The initiative, which was first unveiled in July, aims to invite people to explore inspirational locations for the brand. On the list is the Biblioteca Angelica library in Rome pictured here. See the other five new venues on WWD.com. #wwdfashion (📷: @massimo_listri_official)
#ad From tools to lashes, WWD rounded up wellness and beauty products guaranteed to take your skin care and makeup routines to the next level in 2018. Follow along as @laceandleatherbyelyse, @ashnfashn and @elleisalwayshere experiment with these products on their Instagram profiles and blogs. #NewYearBetterYou
Blogger @camilacoelho is one of the fastest growing beauty influencers around the world. The bilingual blogger has worked with brands like @revolve Beauty, @dior, @louisvuitton and more and has an Earned Media Value of $34,338,441, according to @tribedynamics. But Coelho isn’t the only influencer making a major impact — head to WWD.com to see the other fastest-growing influencers in six key global markets. #beautyfridays (📷: @zefashioninsider)