By  on May 6, 2011

Nars is taking on a new social media strategy with a community Web site set to go live today.

Called makeupyourmind.com, the Web site engages social media in support of founder and creative director François Nars’ new book, “Makeup Your Mind: Express Yourself” (Rizzoli), an instructional makeup guide featuring real women (and men), which is hitting bookstores now. The initiative marks the brand’s largest digital media effort to date, noted Louis Desazars, chief executive officer of Nars Cosmetics.

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