By  on July 24, 2009

Nars is looking to build a strong foundation business with its new Sheer Glow and Sheer Matte foundations.

“One of Francois’ [Nars] — and the brand’s — core beliefs is that beautiful makeup begins with beautiful skin,” said Louis Desazars, chief executive officer of Nars. “With this launch, we’re looking to increase market share and authority in the complexion category and round out our foundation offerings. We’ve also expanded our shade range to suit all skin tones, which was something we didn’t have before.”

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