Nonie Creme, the fashion-focused founder of prestige nail-cum-cosmetics brand Butter London, is starting a new mass-market venture in conjunction with TPR Holdings. Nonie Creme — Colour Prevails, which will be distributed in the U.S., U.K. and Canada in yet-to-be-finalized distribution, will be a robust line of painting-inspired products designed to encourage experimentation through color.
“The mass market has felt a little flat, and I think we can have some real fun and bring a huge amount of energy to that space by having something that isn’t pretending to be prestige at mass, but [rather] genuine prestige products presented in really well thought out customized packaging,” said Creme, who made a name for herself as one of the first lead nail artists to work behind the scenes at fashion week and various photo shoots.
“It’s not a big secret that I cut my teeth backstage, grew up as a fashion kid in London backstage on shoots and shows, and I was fortunate to be adopted early when nails weren’t even a thing,” said Creme. “I was able to zero in on the fact that someone needed to be there [to give models a manicure]. You can’t have [Mario] Testino shooting a model with dirty skanky nails.”
According to Brian Robinson, president of TPR Holdings, the line, which is due to be launched in January 2015 and will consist of between 140 and 170 color, hair and nail stockkeeping units, will be promoted heavily through digital.
“Social media is going to be a big part of what we do, especially for the type of consumer that Nonie reaches,” said Robinson. “In parallel to the beauty industry’s move to online and mobile, we are going to use a lot of different methods to communicate like training videos, video chats and personal appearances. The fact that we have such wide distribution will allow us to do a lot more.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast