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New Nail Magazine to Launch

Nail It! Magazine, from the publisher of nail magazine NailPro, will focus on trends, products and care.

Come Feb. 19, manicure aficionados will have another publication for all things nail-related.

Nail It! Magazine, from the publisher of nail magazine NailPro, will focus on trends, products and care and will include overall beauty and fashion elements as well.

“I’m very excited to share everything I know about nails, salons and products with our readers,” said Stephanie Lavery, editor in chief.

Nail It! will be published six times a year, and the premiere issue will hit newsstands in addition to retailers such as Barnes & Noble, Walgreens, Target, CVS and Duane Reade. “With nails currently being such a strong classification in the beauty industry, we feel that introducing the first-ever consumer nail magazine will be well received by women of every age,” said Deborah Carver, publisher. “There are so many conversations going on about nails; it’s not just about a bottle of color anymore.…It’s now a major fashion accessory.”