Nordstrom has designs on Clinique, thanks to Trina Turk.
The retailer has teamed up with designer Trina Turk and Clinique to do a designer makeup bag for the cosmetics company’s gift-with-purchase offerings. The initial partnership will last three seasons, said Laurie Black, executive vice president and general merchandise manager, Cosmetic Division, for Nordstrom. Turk will design a new bag each season.
“We have a long-standing, strong relationship with Clinique, and we’re always looking for ways to offer newness to our gwp customers,” said Black. “We looked at our gwp customer and our Nordstrom apparel customer, and asked ourselves which designer would motivate her to shop. Trina Turk [apparel] has been so strong in our stores, we thought she would be the perfect partner. And Clinique has been very willing to go forward with a project that’s new and different, which has been great.”
The project — the first for all parties involved — is the latest idea for energizing the gwp category, which historically has been a trial for the cosmetics industry. Gwp promotions can generate as much as 65 percent of some brands’ annual volume, but sales have been lackluster for the better part of a decade.
“The partnership has been a collaborative effort between Clinique, Nordstrom and Trina Turk,” noted Agnes Landau, senior vice president of global marketing for Clinique. “Clinique has always strived to bring fresh, new ideas to our consumers and this season we looked to fashion for inspiration. Partnering with two leaders in the fashion industry was the logical next step,” she said. “Trina Turk’s fresh and chic style matches Clinique’s — it was a natural match.”
“This is our first collaboration of this type,” said Turk. “We have a great relationship with Nordstrom, so were happy to further that through the Clinique gwp. Clinique and Trina Turk both have a clean and modern image, so it seemed like a good fit.”
The first fruit of the relationship will be a bag in a silver and white Tigress print, with a bright yellow lining. It will be on counter in all Nordstrom doors from Nov. 5 to 18 (or while supplies last; all parties involved declined comment on the quantity being produced), and will also be available on nordstrom.com. According to Turk, the spring 2009 bag will be a multicolor floral.
The gwp, available with purchases of $25 and up, includes the Trina Turk bag, Zero Gravity Repairwear Lift, Rinse-Off Foaming Cleanser, a color compact with Colour Surge Eye Shadow duo in Beach Plum and Soft-Pressed Powder Blusher in New Clover, Long Last Glosswear in Bamboo Pink, Lash Doubling Mascara in Black, Long Last Lipstick in Twilight Nude and a lipstick case with mirror.
The gwp will also be featured in a Nordstrom “lifestyle mailer,” created by Clinique and intended to resemble a magazine editorial page, said Black. “It’s not just featuring the gwp, it’s also giving our customers information about trends and styles,” said Black. “Trina talks about what her fashion focuses are, which is a fresh approach for us. In-store, we will have two of our best visual locations set up with photos from the mailer, as well as the product, and it will also be featured in our November holiday catalogue.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast