By  on August 18, 2010

Makeup usage by women 18 to 64 years old has declined by 5 percent compared with levels seen in 2008, according to an NPD Group Inc. survey completed in the spring and released Tuesday.

Karen Grant, vice president and global beauty industry analyst at The NPD Group, did not attribute the decrease in usage directly to the recession, but instead said, “Potentially, with the increase in unemployment and resulting decline in the number of women going to work, more women did not have a need to wear makeup. The recession, and unemployment, may have exacerbated the trend, but we began to see declines in usage prior to the recession.

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