Nudestix would not comply with the animal testing regulations required when importing a beauty brand into China, so the two-year-old company took matters into its own hands.The company spent the past 18 months building its own supply chain in the region so its products could be considered locally produced — and thus not subject to animal testing. On April 13, Nudestix's first Chinese manufactured collection will enter 70 Sephora doors throughout China, to start, with a plan to launch in 30 additional stores by the end of the year. The brand will also be sold on sephora.cn and Sephora, as well as on Tmall and Weibo.This is no small feat, especially for an independent brand of this size.Jenny Frankel, cofounder and president of Nudestix, said that the initial obstacles the company faced with respect to selling in China were two-fold: duties were 47 percent but products could only be priced 15 percent higher than U.S. retail — along with the animal testing requirements."We're now considered a locally produced brand, as opposed to a brand that imports their product. It allows us to have duties that are far below 47 percent," Frankel said, calling 2017 "The Year of China" for Nudestix.In addition to setting up an entity in Hong Kong and opening bank accounts, the brand had to make sure that it was manufacturing in a province that has been exempt from doing animal testing and that the products were categorized as "non-specialized cosmetics." One of the manufacturers the company works with in Europe for global distribution has a facility in China that produced half of the products, and Frankel said the team sourced a second European manufacturer with a facility in Shanghai to make the other half.An edited assortment of the most popular stockkeeping units will initially be sold in China. But the color focus shifted since Frankel began the process of creating a product ecosystem in China in late 2015. Then, nudes were selling the slowest in China, with pinks and reds the fastest-growing segment of lipstick shades in the country and in Southeast Asia. Now, nudes and natural tones have been "all the rage" in the region."The data has changed so quickly. I really think it's social media. Women in general who love beauty are getting inspiration from what they’re seeing on social. It's not just domestic beauty influencers," Frankel said.Between April and the end of the year, Frankel projected that about 14 percent of 2017's revenues will come from the region. She said Nudestix will more than double its global retail footprint this year, with about half of the company's sales projected to take place outside of North America. By December, this will include 280 doors in Australia, Singapore, Malaysia, Thailand, Scandinavia, Mexico, India, Indonesia and the Middle East (up from 118 doors in January). Inclusive of North American and global doors, Nudestix will triple points of distribution this year, from 235 in January to over 750 by year's end.The brand is also ramping up its retail presence Stateside, starting with a significant Ulta rollout this spring — its largest retail partnership to date. The range has hit ulta.com at the end of February and starting on May 5, will enter 250 doors. The retailer will carry almost the entire line, including six sku’s that are exclusive to Ulta."It gets us to markets where we currently have no representation. Even though the Nudestix girl learns about our products first on digital, they still want that retail experience," Frankel said.She explained that the ulta.com launch was "very significant," as it was timed to the release of an eight-shade Magnetic Matte Lip range. Because lips isn't a loyalty category for Nudestix — it drives new client acquisition — the $24 lipsticks could help attract new Ulta customers trying the product first. Frankel noted that lip is the brand's best-selling category, currently making up 35 percent of Nudestix's sales.The last week of February also saw the introduction of Nudies All Over Face Glow, a $30 dual-ended stick with matte color for eyes, cheeks and lips on one end and a brush for blending on the other. Nudies Mattes are exclusive to Macy's through the end of April, and Nudies Glow to Sephora for the same time period.
In honor the @CFDA’s announcement of @iamnaomicampbell receiving the Fashion Icon Award at the 2018 #CFDAAwards, which will take place on June 4, here’s a #tbt of the supermodel on @michaelkors’ runway in 1991. #wwdfashion #wwdarchive (📷: George Chinsee)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.