By  on March 21, 2017
Nudestix's campaign image to support the launch of Nudies All Over Face Glow.

Nudestix would not comply with the animal testing regulations required when importing a beauty brand into China, so the two-year-old company took matters into its own hands.

The company spent the past 18 months building its own supply chain in the region so its products could be considered locally produced — and thus not subject to animal testing. On April 13, Nudestix's first Chinese manufactured collection will enter 70 Sephora doors throughout China, to start, with a plan to launch in 30 additional stores by the end of the year. The brand will also be sold on sephora.cn and Sephora, as well as on Tmall and Weibo.

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