Winner Jessica A.M. Kalil and PatrickStarrr at the 2017 NYX Professional Makeup FACE Awards.
Rachel Murray/Getty Images
NYX Professional Makeup crowned its newest Beauty Vlogger of the Year Saturday night at The Shrine Auditorium in Los Angeles during its sixth annual FACE Awards.Willow Smith entertained the crowd while votes were tallied to determine the winner of what has become the makeup artist community’s version of The Academy Awards.[caption id="attachment_10964291" align="aligncenter" width="600"] Willow Smith[/caption]Former contestant and social media personality Patrick Starrr, bedecked in sequins, announced Jessica A.M. Kalil as the recipient of the coveted title. She takes home $50,000, consultations with professional makeup artists, a year’s supply of NYX Professional Makeup and the opportunity to kick-start a professional career in makeup artistry. The five other finalists received $15,000 and, if history repeats itself, the opportunity to also get discovered. The FACE Awards, which stands for the Fine Artistry of Cosmetic Elites, have a rich history of igniting the career trajectory of budding artists including Starrr, along with Laura Sanchez, Mykie (Glam&Gore) and Kristen Leanne, among others.The L’Oréal-owned brand commenced its hunt for this year’s star with more than 1,000 video entries that were narrowed down to six through public voting. A panel of judges selected the winner from the finalists’ videos showcasing their takes on the event’s theme, The Magic of Makeup.This year’s event was expanded to include makeup demonstrations, photo opportunities — Target’s dog Bullseye was available for Instagram-worthy shots — and meet-ups with influencers.[caption id="attachment_10964393" align="alignnone" width="200"] Sarah El-Annan[/caption]WWD discussed the genesis of the awards and how they’ve become so important in the industry with NYX AVP Integrated Marketing Sarah El-Annan.WWD: How did the idea of the FACE awards come about?Sarah El-Annan: We wanted to create something that allowed us to give back and to celebrate artistry within the beauty community, to foster the growth of emerging artists and to offer up a unique platform to catapult their career in makeup artistry. The FACE Awards have continued to evolve into something bigger and better every year. We are consistently blown away by the talent we see and the competition continues to bring out the best in makeup artistry, pro, innovation and uniting the beauty community.WWD: How have careers been impacted from past awards?S.E.: Past winners and finalists have had explosive career growth in the beauty industry. We have a robust FACE alumni network that boast about how FACE Awards was a pinnacle moment in their careers. They’ve made lifelong friends with both their peers in the industry as well as huge brand names that act as our sponsors every year like Redken, Clarisonic, Target and many more. Patrick Starrr, for example, did not win the 2015 FACE Awards, but has gone on to have a thriving career and is the host of this year’s show. [Starrr has more than 3.5 million followers on Instagram and a robust YouTube channel.] We are proud to break down obstacles and open up doors for this talented and undiscovered community of artists.WWD: How do you keep it fresh?S.E.: Our beauty junkies mean the most to us and we’ve jotted down feedback every year on how to improve and make it better. This year, we had more than 43 countries from around the globe participate in their own local FACE Awards competition. Stateside, we opened up our first-ever FACE Expo hall with meet-ups, makeup demo’s and brand spaces and graduating to a venue that holds 6,000 people versus 1,500 in years’ past.WWD: Is the power of the influencer as strong as ever? Is it changing in any way?S.E.: Social media influencers have always been power players in this space and are constantly evolving and shaping the beauty industry. What was once reserved for glossy magazines has become an influencer-dominated space. Brands are now creating content starring influencers, collaborating on product launches with influencers, and really letting influencers take a front seat on social channels. Influencers have become a sort of “first line of defense” when it comes to product messaging, whether it’s a how-to tutorial or a simple product review. The beauty industry has seen a large shift in growth due to the power of influencers. We’ve been lucky at NYX Professional Makeup to be a historical source and platform for their career launch as artists, online and off-line. We’ll continue to foster the growth of influencers and have them be part of our family.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over the top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty