NYX Professional Makeup crowned its newest Beauty Vlogger of the Year Saturday night at The Shrine Auditorium in Los Angeles during its sixth annual FACE Awards.Willow Smith entertained the crowd while votes were tallied to determine the winner of what has become the makeup artist community’s version of The Academy Awards.[caption id="attachment_10964291" align="aligncenter" width="600"] Willow Smith[/caption]Former contestant and social media personality Patrick Starrr, bedecked in sequins, announced Jessica A.M. Kalil as the recipient of the coveted title. She takes home $50,000, consultations with professional makeup artists, a year’s supply of NYX Professional Makeup and the opportunity to kick-start a professional career in makeup artistry. The five other finalists received $15,000 and, if history repeats itself, the opportunity to also get discovered. The FACE Awards, which stands for the Fine Artistry of Cosmetic Elites, have a rich history of igniting the career trajectory of budding artists including Starrr, along with Laura Sanchez, Mykie (Glam&Gore) and Kristen Leanne, among others.The L’Oréal-owned brand commenced its hunt for this year’s star with more than 1,000 video entries that were narrowed down to six through public voting. A panel of judges selected the winner from the finalists’ videos showcasing their takes on the event’s theme, The Magic of Makeup.This year’s event was expanded to include makeup demonstrations, photo opportunities — Target’s dog Bullseye was available for Instagram-worthy shots — and meet-ups with influencers.[caption id="attachment_10964393" align="alignnone" width="200"] Sarah El-Annan[/caption]WWD discussed the genesis of the awards and how they’ve become so important in the industry with NYX AVP Integrated Marketing Sarah El-Annan.WWD: How did the idea of the FACE awards come about?Sarah El-Annan: We wanted to create something that allowed us to give back and to celebrate artistry within the beauty community, to foster the growth of emerging artists and to offer up a unique platform to catapult their career in makeup artistry. The FACE Awards have continued to evolve into something bigger and better every year. We are consistently blown away by the talent we see and the competition continues to bring out the best in makeup artistry, pro, innovation and uniting the beauty community.WWD: How have careers been impacted from past awards?S.E.: Past winners and finalists have had explosive career growth in the beauty industry. We have a robust FACE alumni network that boast about how FACE Awards was a pinnacle moment in their careers. They’ve made lifelong friends with both their peers in the industry as well as huge brand names that act as our sponsors every year like Redken, Clarisonic, Target and many more. Patrick Starrr, for example, did not win the 2015 FACE Awards, but has gone on to have a thriving career and is the host of this year’s show. [Starrr has more than 3.5 million followers on Instagram and a robust YouTube channel.] We are proud to break down obstacles and open up doors for this talented and undiscovered community of artists.WWD: How do you keep it fresh?S.E.: Our beauty junkies mean the most to us and we’ve jotted down feedback every year on how to improve and make it better. This year, we had more than 43 countries from around the globe participate in their own local FACE Awards competition. Stateside, we opened up our first-ever FACE Expo hall with meet-ups, makeup demo’s and brand spaces and graduating to a venue that holds 6,000 people versus 1,500 in years’ past.WWD: Is the power of the influencer as strong as ever? Is it changing in any way?S.E.: Social media influencers have always been power players in this space and are constantly evolving and shaping the beauty industry. What was once reserved for glossy magazines has become an influencer-dominated space. Brands are now creating content starring influencers, collaborating on product launches with influencers, and really letting influencers take a front seat on social channels. Influencers have become a sort of “first line of defense” when it comes to product messaging, whether it’s a how-to tutorial or a simple product review. The beauty industry has seen a large shift in growth due to the power of influencers. We’ve been lucky at NYX Professional Makeup to be a historical source and platform for their career launch as artists, online and off-line. We’ll continue to foster the growth of influencers and have them be part of our family.
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews