The Las Vegas NYX store will have the featured departments that have become hallmarks of the company.
NYX Professional Makeup will open its newest store on May 19 at the Miracle Mile Shops at Planet Hollywood in Las Vegas. It is the first in Las Vegas and the 32nd freestanding store in the U.S. for L’Oréal-owned brand.As has become customary for NYX store openings, shoppers are expected to line up well before the doors open to score special deals. YouTube and Instagram personalities such as Alyssa Edwards and Nikita Dragun are slated to attend, along with NYX Professional Makeup executives. There will be a grand opening Influencer Party at XS Nightclub to get social networks buzzing at #NyxCosmeticsMiracleMile.The opening will feature a photo booth, Express Lip Touch-Ups, a Henna artist, a train case illustrator and a Drybar Braid Bar.The NYX stores have become known for fusing technology and innovative merchandise. The Las Vegas door will offer an interactive beauty bar featuring exclusive in-store tutorials as well as a Shadow Bar and Lip Bar. Industry sources estimate NYX units pump out more than $1,000 per square foot.NYX is undergoing meteoric growth, not only in its own stores, but also with distribution with new retail partners including Walgreens Boots Alliance and Macy’s Inc. That adds to existing footage in Ulta Beauty, Target Corp. and CVS. NYX opened its first U.K. store last month and on April 19 opened one of its largest doors to date in Paris at the Forum des Halles shopping center. It will be NYX's 13th location in France.According to IRI numbers tracked in multiunit doors for the three months ended April 19, NYX is posting some eye-opening numbers. Its lip liner sales soared 30 percent, eye brow makeup jumped 40 percent (with its Micro Eye product posting 189 percent gains) and it is the largest lip treatment brand thanks to Pump It Up lip plumper.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty