NYX Professional Makeup has launched its makeup app which brings some of the features of its stores to handheld devices. The NYX Professional Makeup app also includes a fan loyalty program called Makeup Crew.Customers who sign up for Makeup Crew gain access to loyalty-exclusive rewards, dedicated shoppable content and an in-app promotion when shopping online, in-store and in-app.“With the launch of our new app and loyalty program, not only are we providing our fans with the entire line of NYX Professional Makeup at their fingertips, we are also providing them with exclusive, on-the-go shoppable content like never before,” stated Nathalie Kristo, general manager of NYX Professional Makeup.The app duplicates the interactive experience — usually found in physical stores — at the more than 150 stores worldwide and 35 units in the U.S that NYX now operates. The physical stores sport interactive makeup station with custom video tutorials. Customers can also book 30-minute tutorials.[caption id="attachment_10987261" align="alignnone" width="169"] The NYX Community feature.[/caption]Many of the same features on available on phones or hand-held devices. The app offers frictionless access to finding and buying NYX products. One of the exclusives is Beauty on the Go, where users can shop all 2,000 plus products, check in-store inventory, track shipments and view previous purchases.There are also shoppable videos, which are quick tutorials featuring influencers with an add-to-cart option. The community content area is where users can browse by content posted from fans with the option to snap selfies to become part of the #nyxcosmetics community. In-store BFF is a feature where products can be scanned for reviews along with product specific user-generated content. The previews and promotions let users see upcoming launches and provides exposure to the latest beauty trends. Finally, the app exclusives page allows members to unlock virtual stickers and save favorite products, looks, videos and in store locations.The growth of the L'Oréal-owned NYX freestanding stores isn’t detracting from sales in retail partners which include Macy’s Inc., Ulta Beauty, Walgreens, Target Corp. and CVS. For the 12-week period ended Aug. 13, 2017 in multiunit doors tracked by IRI, its NYX HD Photogenic Concealer sales soared 50 percent, the NXY V’Amped Up Lip Treatment volume soared more than 180 percent and NYX Micro Eye Brow makeup registered 50 percent gains.
"'Dynasty' is all about gowns, the diamonds and the scandal, so it's a bit like the fashion industry. When we come to Cannes it's all about the red carpet dresses too, so it all fit really well," said designer @philippplein78 on the theme of his high-glamour resort 2019 show at his mansion in Cannes. #wwdfashion #cannes (📷: @zefashioninsider)
"I think Spike is such a brilliant director because he holds up a mirror to society and reflects these issues, yet he doesn't shove it down your throat, he doesn't tell you what to think," says @lauraharrier on her latest film @Blackkklansman. Harrier was at the Cannes Film Festival – for the very first time – with @officialspikelee. #wwdeye #cannes (📷: @zefashioninsider)
“I would think to myself, Are you happy? Yes, I’m wildly happy. I go to this studio every day and, in my inside voices, I’m giggling; I’m singing. Yes, it’s a lot of work, it’s a [huge] volume of material. It wouldn’t be for everybody. But I was very happy,” said soap opera star @therealsusanlucci of checking in throughout the years with her career trajectory. Lucci spoke to WWD about her decades-long career, love for pilates, motherhood and her QVC activewear line. Read Bridget Foley’s full piece on Lucci on WWD.com #wwdfashion (📷: @celestesloman)
@balmain has taken a stand at the #cannes Film Festival, dressing 16 actresses at a press call for the project “Noire N’est Pas Mon Metier,” or “Black Is Not My Profession.” The multimedia project includes a book, photo exhibit and documentary, which aims to expose discrimination in the French and American entertainment industries. “The moment I was asked to participate, I knew it was right for me, and for this brand, to form a part of this moment,” Balmain creative director @olivier_rousteing told WWD. #wwdnews #wwdfashion
"I always feel curious and I feel like there's more to learn. But I think being relevant, feeling relevant, I personally always feel that there's just so much more to know. And maybe that's the key.” — @themarcjacobs #wwdsummits #wwdbeauty (📷: @patrickmacleodphoto )
“The most amazing thing about her is that, regardless of all the things that have happened to her, her spirit is so undaunted by all of it. She is the most cheerful person you will ever meet. She doesn’t see problems, she only sees solutions,” said @ajanaomi_king of activist Ifrah Ahmed, who she plays in a new film “A Girl from Mogadishu.” WWD caught up with King at Cannes — Head to WWD.com to read more about her new role, personal style and how she uses social media for causes like Time’s Up and Black Lives Matter #wwdeye
WWD asked a number designers to share their thoughts on what Meghan Markle’s wedding gown will look like this Saturday. Here, Valentino’s Pierpaolo Piccioli sketches his look. #wwdfashion #royalwedding #meghanmarkle